BEACH TOURISM MANAGEMENT STRATEGIES IN TANAH BUMBU REGENCY, SOUTH KALIMANTAN

Abstract

The problem that arises in the preservation of tourist attractions is that the local government of Tanah Bumbu Regency has not fully developed and fostered it so that it can be a part of a work program that can increase public insight and knowledge of tourist attractions which are increasingly experiencing setbacks due to the greater and widespread influence of tourism. culture from outside. The type of research is qualitative research, a contextual research that makes humans as instruments, and is adapted to a reasonable situation in relation to data collection which is generally qualitative in nature or better known as naturalistic inquiry (natural inquiry). The results of the study can be concluded that the objects and attractions that are contributed to the development of the tourism sector need to receive great attention, especially regarding the role of beauty and natural scenery which so far only exists in Tanah Bumbu Regency. Alternative solutions to the problems of each constraint are (a) increasing the budget through (i) revamping and budgeting which requires a change in the attitude of traders and their generations, (ii). maintain and continue tourism activities including helping capital for traders in the tourism area, (iii) increasing the budget for the purpose of adding facilities and others for the advancement of tourism and the Tanah Bumbu Regency government, (2) calculating the impact of tourism development (a) obtaining economic benefits and social, and (b). improve community efforts, especially for souvenirs, (3) improve coordination by: (a) increasing vertical and horizontal coordination in an effort to establish cooperation so that it can be contributed in a harmonious and integrated manner, (b) cooperation with other parties competent with development in the field of tourism, (c) continuously evaluate the results obtained in order to use partnerships as a means of generating tourism.