CORPORATE SOCIAL RESPONSIBILITY (CSR) MANAGEMENT PT. BORNEO INDOBARA (BIB) IN COMMUNITY EMPOWERMENT IN THE REGENCY OF TANAH BUMBU
Keywords:
Role of Responsibility, CSR Practice Management, Community Economic Development.Abstract
This study aims to identify and analyze the optimization of the role of corporate social responsibility in regional development efforts. This research is examined in two sub-sections, namely, regarding the implementation of regional policies related to corporate social responsibility and corporate social responsibility practices in Tanah Bumbu Regency. This study used qualitative research methods. The data is in the form of research results of government documents related to information on corporate social responsibility. This study uses resource persons from elements of the regional leadership of Tanah Bumbu Regency. The data analysis method uses an interactive analysis model: Miles and Huberman. This research produces findings, namely: the implementation of the coordination of the CSR program by the local government of Tanah Bumbu Regency has not been optimal and the company's CSR practices have not been in accordance with existing regulations. In terms of time, it appears that the implementation of regional policies is progressing slowly. The synchronization steps that have been carried out have not been effective. The results of the study indicate that there is a CSR management of PT. BIB is very structured and planned, through mapping/determining the assisted villages that will be assisted and then according to the needs of the fostered villages so that the CSR provided is truly able to provide benefits to the community in terms of social, cultural, economic and environmental development. From each year the fostered village experiences significant development due to the benefits of the CSR role of PT. BIB. From this research, there are several factors that influence the success of CSR PT.In the 17 villages in the research area, there are 3 different community groups in receiving CSR benefits, namely people who have received benefits from the CSR program, people who have never received the direct impact of CSR and people who have received CSR assistance but the assistance is still felt to be lacking and felt not optimal implementation.Apart from those already mentioned above, good management includes: 1. Determining the priority needs of the community; 2. Collecting suggestions and expectations of the community; 3. CSR program directions; 4. CSR goals and objectives; 5. Company motivation in implementing CSR; 6. Models and patterns of CSR management and implementation; and 7. The role of CSR programs in community empowerment.
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