PORANG FARMERS EMPOWERMENT STRATEGY IN BALANGAN REGENCY
Keywords:
Farmer Empowerment, Porang, Strategy.Abstract
Empowerment of porang farmers today is absolutely necessary. The magnitude of the potential of porang is not matched by the ability of farmers to improve their agriculture into a farming business that is able to prosper. This is because porang as a new commodity makes it difficult for farmers to cultivate, process, and market it. The main purpose of this research is to find out what factors influence the empowerment efforts and strategies for empowering porang farmers that must be carried out by the Balangan Regency Government. The research method used is a descriptive method with a qualitative approach with data collection techniques in the form of observations, interviews, FGDs, and documentation searches related to secondary data to support this research. SWOT analysis is used in formulating a strategy for empowering porang farmers where the object is the Balangan Regency Government. The results of the SWOT analysis show that there are several factors that influence empowerment efforts, namely eight strength factors, eight weakness factors, five opportunity factors, and five threat factors. These factors with SWOT analysis resulted in 7 comparative Advantages strategies, 5 mobilization strategies, 6 divestment/investment strategies, and 1 damage control strategy. Through an analysis of strategic environmental issues, a weakness-opportunity (WO) strategy is established as the main strategy in empowering porang farmers. The strategies are; 1) Designing regulations and policies on the Protection and Empowerment of Farmers. 2) Establish partnerships and expand networks to get new markets in porang marketing. 3) Creating technology-based applications that can facilitate access to information regarding the development and farming of porang. 4) Improve research on appropriate technologies that are easily replicated by farmers related to post-harvest development and processing. 5) Innovate on the development of porang so as to produce diversified products that can be marketed domestically.
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