THE ROLE OF TVRI SOUTH KALIMANTAN THROUGH THE MULTIPLATFORM UNIT AS A MEDIA FOR COMMUNITY HEALTH EMPOWERMENT DURING THE COVID-19 PANDEMIC
Keywords:
Role, Healthy Living Program, Community Empowerment Media.Abstract
TVRI South Kalimantan through the multiplatform unit in the Healthy Living Program seeks to become a medium for community empowerment during the Covid-19 pandemic. The objectives of this study are: 1) Analyzing the role of TVRI South Kalimantan through the multiplatform unit in the healthy living programs as a medium for empowering public health during the Covid-19 pandemic in Banjarmasin city. 2) Analyzing the factors inhibiting the role of TVRI South Kalimantan through the multiplatform unit in the healthy living programs as a medium for empowering public health in the midst of the Covid-19 pandemic in Banjarmasin. This qualitative research uses research methods and has been carried out in Banjarmasin. Interviews were conducted with 12 informants determined by purposive sampling. Data mining is carried out by means of interviews, observations and documentation. Analysis is carried out through data collection, data reduction, data presentation and drawing conclusions. This research found: 1) The role of TVRI South Kalimantan through the multiplatform unit in the Healthy Living program as a medium for empowering public health in the midst of the Covid-19 pandemic in Banjarmasin has tried to provide health information that can be provision of knowledge for the community from specialist speakers in their fields. From this knowledge, people are expected to empower themselves to overcome the initial symptoms of a disease complaint, and moreover be able to maintain and improve the health of themselves, their families and the environment in the midst of the Covid 19 virus attack. 2). The inhibiting factor of TVRI South Kalimantan' s role through the multiplatform unit in the healthy living programs as a medium for empowering public health during the Covid-19 pandemic in the city of Banjarmasin is the competition with other shows on television that are different during the same broadcast time as the "Healthy Life" " program, and also where people are still busy in the office and other activities. The lack of attractive promotions is also an obstacle for the Healthy Living program to watch, because people still choose entertainment programs.
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